Have you ever stopped to consider how much thought and effort went into the design of the spaces you visit every day? You may not realize it, but your favorite restaurants, neighborhood grocery store and go-to movie theater follow some very specific design principles in order to create a unique space that is both visually appealing and user-friendly.
Much like home designers, commercial architects and interior designers think of spaces in their totality. To a commercial designer, every area – from the entryway to the public bathrooms to the behind-the-scenes storage areas – must be considered when working on a new project. One way commercial designers help create a unique look and feel throughout public spaces is through the use of repetition. Repeating a pattern, color or texture in more than one area of a space lends a feeling of continuity.
According to Judd Lord, director of industrial design at Delta Faucet Company, this attention to detail makes commercial environments a great place to look for design inspiration.
‘Highly-designed commercial spaces allow people to get a sense of what their own home may feel like in terms of color palette, textures, combination of materials and accents prior to actually committing to a design,’ Lord says. ‘For example, visiting high-end hotels can provide a great way to ‘live’ in a particular design aesthetic to see if it suits you.’
The next time you stay at a hotel, look for hints of repetition. You may find that the orange sofas in the lobby, for instance, carry through to your guest room pillows or decorative accents. Or, perhaps the wrought iron door handles match the window hardware perfectly. The small touches that regularly go unnoticed help to create a distinct sense of place in commercial spaces. When deciding what design elements to incorporate into a commercial building, designers consider not only how certain aspects can enhance overall design aesthetic, but also how they can be used to promote functionality in the space. For example, when designing an entryway, commercial designers must think about who will be using the space and for what purpose. While a banquet hall designer may prefer curving staircases to help create the feeling of grand luxury suitable for weddings and debutante balls, it is likely that they will also incorporate an elevator to ensure the space is accessible to all guests.
The important role functionality plays in commercial buildings is perhaps demonstrated most readily when taking the public bathroom into consideration. For instance, a single-room bathroom with a plush sitting area and vanity mirror may enhance the shopping experience for customers at a high-end boutique, while busy shoppers at large malls may prefer multiple stalls to help avoid long bathroom lines. For both of these spaces, innovative products can help enhance the bathroom experience through increased functionality. For instance, on Delta faucets that feature Proximity Sensing Technology, the entire faucet acts as a sensor, activating the flow of water instantly and effortlessly when it detects the presence of your hands. Faucets that employ this type of technology are more dependable than traditional infrared sensors – which can be unreliable in low-light or when wearing dark clothing and are more susceptible to vandalism that can impair the functionality of the faucet and make the bathroom experience a little easier for consumers in public spaces.
Building materials must also support the overall purpose of a space. Residential building materials are often chosen solely to help portray a specific design aesthetic, while materials used in commercial developments must be chosen with both durability and esthetics in mind. Everything, from the floorboards to the light switches, must be able to withstand the wear and tear of repeated use as these spaces may be visited by thousands of people per day. While a small amount of wear in a private home may make the environment feel more welcoming and warm, the public tends to regard the same amount of wear in a commercial space as being aged and out of date.
The next time you are out shopping at the grocery store, try to appreciate the smallest design details, such as the layout of shopping aisles that make it easier for you to navigate the store and return home more quickly. Attention to these details not only helps a business operate efficiently, but also creates a better experience for you, the consumer.
